From Bricks to Clicks
About this event
According to Google, today’s buyers spend an average of 13 days researching before making a decision and 46% of consumers and commercial buyers prefer to complete the entire process from researching to buying using their smartphone*
In this webinar, we’ll look at how to grow your commercial sales by taking an e-commerce approach, and in particular, how to market your products to specifiers & architects. We’ll work through how to use digital platforms to show your capacity to deliver, discuss the importance of branding, plus look at a variety of strategies you can successfully use, and where to get started.
Presented by Carlinea Williamson. Carlinea is an experienced business owner and marketing consultant in the digital space. She understands the opportunities and challenges that come when transitioning businesses from a traditional wholesale model to one that leverages digital to grow sales to either your specifier channel or direct to the consumer. Every business is different, and Carlinea believes the starting point is knowing your customer & playing to your strengths.
Who Should Attend?
Small to large business owners and managers looking to diversify their distribution channels.
AFA Member Tickets are subsidised by the Australasian Furnishing Association.